E-Industri Desa ( e-Rural Microenterprises) is a social project initiated by Pertubuhan Prihatin Sosial Malaysia and fully supported by the Ministry of Women, Family and Community Development of Malaysia. E-Industri Desa is a pilot project to assist existing cottage industries in a traditional Malay village setting (Perkampungan Banghuris, Sepang, Selangor) to adapt to new circumstances and challenges posed by information and communication technologies (ICT). ICT was used a creative tool to market and sell rural products online. Using ICT tools (especially e-mails and e-brochures), a few project participants managed to sell their products to buyers in Dubai (Middle East). (More in Press Release)

E-Idustri Desa is a pilot project to assist existing rural micro-enterprises (women entrepreneurs) in Banghuris to adapt to new circumstances and challenges posed by information and communication technologies (ICT). The Banghuris community has been chosen as a pilot community has certain specific issues to be addressed through the use of ICT. A substantial number of the target participants are involved in micro-enterprises such as small scale toursim(home stay) and cottages industries. However, their ICT skills and knowledge need to be upgraded in order to obtain better return of value.

Against this backdrop, the E-Industri Desa project will be the first test bed in the country in helping the rural entrepreneur to develop their enterprises through ICT interventions, For example- micro-entrepreneurs should be able to sell their product online directly to hypermarket, whole sellers and internationally.

Significant numbers of people are involved in micro enterprises- mainly in home-stay industries, cottage industries ('kerepek' makers, heliconia growers, printing and construction. This particular project (E-Industri Desa) has won accolade from the Selangor State Government and the Ministry of Women, Family and Community Development Malaysia.